Founder to Founder

A Conversation with the Co-founder, immi There is no shortage of brand marketing trends in the packaged food & beverage industry, but nostalgia stands firmly at the top of the list. Nostalgia has proven itself as a powerful tool for brand building, offering a unique way to connect with consumers on a deeper emotional level.…

A Conversation with the Co-founder + COO, Graza Navigating the intricate landscape of supply chain management, Allen Dushi, co-founder of Graza, shares insights on the art of simplicity in ensuring quality and efficiency. With a steadfast mission to elevate the standard of olive oil in American homes, Graza’s approach is refreshingly straightforward. Dushi sheds light…

A Conversation with the Founder + CEO of Nopalera Sandra Velasquez fearlessly crafted Nopalera as a high-end aspirational Latina brand, intentionally drawing from the cultural tapestry of Mexico to redefine the perception of luxury for Latino products. Her emphasis on cultural storytelling and visually clear messaging became the catalyst for Nopalera’s rich identity, allowing the…

A Conversation with the Founder + CEO of maude When you read the tagline “Intimacy for All,” you get a glimpse into Éva Goicochea’s vision for maude’s customers. As a sexual wellness brand with ambitious goals, maude would have to navigate strict advertising regulations, limited wholesale opportunities, and societal taboos to effectively bring its intimacy…

A Conversation with the Founders of Cleancult, Fishwife, and Koio The push toward environmental sustainability has left no industry untouched, with CPG being a great example. Brands are tapping into resale, reworking supply chains, introducing reusable containers, and much more. When done correctly, sustainability initiatives can positively differentiate your brand in the market and help…

A Conversation with the Founder + CEO of The New Primal Growing up, Jason Burke was no stranger to delectable food and the sense of community that comes with a good meal. Unbeknownst to him at the time, Jason’s reverence for family-style foods would ultimately be the catalyst for The New Primal, which aims to…

A Conversation with the Co-Founder of Kinship As moms to Gen Zers and experienced leaders in Beauty, Christin Powell and Co-Founder Alison Haljun know how tough it can be to find clean, effective skincare that reflects their kids’ generational values. This firsthand experience inspired them to launch Gen Z skincare favorite, Kinship. Within two years,…

A Conversation with the Co-Founder and CEO of Grady’s Cold Brew Launched in 2011, Grady’s was one of the first companies to brew and bottle a cold brew beverage. Within year one of operations, Grady’s Cold Brew was awarded the title of ‘Best New Beverage’ at BevNET’s New Beverage Showdown. Suffice it to say, the…

A Conversation with the Co-Founder of OLIPOP After nearly a decade consulting with leading digestive health experts, OLIPOP Co-Founders David Lester and Ben Goodwin landed on the foundational recipe for “a new kind of soda” that would redefine how consumers perceived the category. Today, OLIPOP is responsible for 87% of all sales in the functional…

A Conversation with the Co-Founder and CEO of Hero Cosmetics 1. What would you recommend to a founder going through their first fundraise? Figure out what’s important to you. For us, finding the right people and partners was more important than the money itself. However, for other founders, they may prefer hands-off investors and the…