Consumer Goods Spotlight:
Cleancult

Cleaning products can be a messy business! Cleancult set out to change that. Its founder, Ryan Lupberger, believed we all deserve cleaning solutions that really work without the added waste and hard-to-pronounce chemicals. Re-envisioning how we clean, he created an all natural brand with products that are incredibly effective, all while eliminating as much as 95% of the industry’s overall plastic.

Tackling Ryan’s mission to bring zero-waste and clean ingredients to the masses depended on the ability to reach consumers without disrupting their everyday routines and spending behaviors. Customers want the option to purchase cleaning supplies in-store or DTC, but becoming truly omnichannel isn’t cheap or easy. Cleancult needed the right debt and equity partners to fund and champion their next wave of growth.

Image courtesy of Cleancult

Cleancult's Growth Trajectory

Why stop at reducing plastic waste? Cleancult’s DTC approach included a partnership with carbonfund.org to create an entirely sustainable, carbon-neutral shipping model, so consumers can receive guilt-free cleaning products at their doorstep.
As retailers commit to the U.S. Plastics Pact (requiring them to be 100% recyclable and refillable, and 50% biodegradable / compostable by 2025), Cleancult’s innovative business model is uniquely positioned to help.
Cleancult closed its Series A to bolster its investment in product development and was in the market for a complementary working capital facility. After all, the brand would require a significant amount of working capital to build up inventory to manage soaring demand.
Working with Dwight checks a box for investors and has been helpful in our conversations with potential equity partners. People in our space know that Dwight does their due diligence and really understands their clients before starting to work with them. For that reason and more, Dwight’s name recognition, portfolio quality and credibility has really come through for us.”
Ryan Lupberger
Cleancult
Ryan LupbergerCEO & Co-Founder, Cleancult
Image courtesy of Cleancult

Ryan first heard of Dwight Funding at a popular consumer brand forum he attended pre-launch. When it came time to choose a working capital partner, Ryan’s team thoroughly assessed their options and selected Dwight based on its credibility, network and experience in the CPG space. As their relationship evolved, Dwight connected the company to a number of investors, and Ryan and his team realized that the benefits of partnering with a well-respected lender transcended working capital.

Cleancult's
Success Metrics

0 x

growth in year 1

0 x

expected growth in year 2

0 %

gain in Amazon channel in year 1

What's Next for Cleancult

Image courtesy of Cleancult

Cleancult is poised to be in 30,000 doors by 2025. The likes of CVS, Meijer, and Kohls are already distributing up to 60 Cleancult SKUs, and the revolutionary cleaning products will be found on shelves in an additional 2,500 doors by the end of 2022. On top of expanding into new retailers, the better-for-you business has been busy growing internationally, launching new SKUs and closing their Series B.

With equity backing and a scalable line of credit from Dwight Funding, Cleancult can continue to grow its national presence, increase consumer loyalty, and continue its mission to make the U.S. cleaning industry a cleaner, greener place.

More Success Stories

See why brands like yours choose to partner with Dwight.

The Latest Trends, Insights, and Fundraising News in Your Industry

By providing your email, you are consenting to receive communications from Dwight Funding. Visit our Privacy Policy for more info, or contact us at privacy@dwightfunding.com or 787 11th Avenue, 10th Floor, New York, NY 10019