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From his days admiring childhood heroes in Runner’s World to competing in cross country at Yale and serving as Head of Marketing for Puma running, Tracksmith Co-Founder and CEO Matt Taylor has always been deeply in tune with the needs of the “Running Class.” This cohort, coined by the DTC luxury athleticwear brand, refers to “non-professional yet competitive runners dedicated to the pursuit of excellence.”
Tracksmith was born out of Matt’s personal experience and his desire to champion amateur runners and craft products that meet them where they are — be it training, racing, or resting. While Tracksmith began with basics (a t-shirt, mid length shorts, and drawstring bag), the cult favorite has since ramped up the product mix to include broader offerings (a zip-up, pants, and briefs, to name a few).
Tracksmith’s overwhelming success from the get-go reaffirmed the market need for a brand by runners, for runners. As the customer demand skyrocketed and his larger vision started to become a possibility, Matt anticipated the need for cash to fund inventory production and build out new, sought after product SKUs.
Working with Dwight has been a true partnership, in that they’ve been invested from the start in understanding the demands of our business and our vision for the future. As a runner, I always emphasize to our team the need to establish a strong foundation for sustainable growth, Dwight has been aligned with this mindset and supported us with the tools to expand.”As the demand and scope of his business exploded, Matt knew Tracksmith needed financing that could grow alongside it. Having worked with similar high growth e-Commerce companies, Dwight understood their business model and was set up to offer a flexible structure that supported inventory boosts, seasonality, and building out new product SKUs.
As it turns out, Tracksmith and Dwight had a lot in common — they were both committed to understanding those they serve. Just as Tracksmith has a highly personal appreciation for the needs of committed runners, Dwight makes every effort to understand the vision and trajectory of its portfolio companies.
Growth over the course of their partnership with Dwight
Their community has grown sevenfold since working with Dwight
growth in inventory since partnership with Dwight began
During the pandemic, many runners were able to dedicate time to training and introspection, resulting in an even greater appreciation for the sport. Tracksmith’s growth efforts have since built on that enthusiasm by leaning into community programs and forming meaningful brand partnerships that celebrate a diverse group of athletes.
We wanted to partner with someone who really understands our type of business.”
We’ve found Dwight to be exactly the sort of humans you’d want to partner with.”
Working with Dwight checks a box for investors and potential equity partners.”
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